MOBIX Micromobility Archives - MICHAEL REUTER

Accelerating The Datarella Web3 Company Builder Model

michaelreuter — Fri, 15 Jul 2022 09:52:15 +0000

With Datarella, we have been building software, tools, and applications for Web3 since 2015. Our first truly global project has been the Building Blocks application which enables users to securely pay with their smartphones in refugee camps.

We‘ve developed Track & Trust, a tracking solution for humanitarian aid logistics that leverages satellite communication. In the mobility sector, we have created SSI apps and smart parking solutions to enable secure P2P communications, streamline traffic flows, and minimize CO2 emissions. With 16 other companies, we’re part of the Gaia‑X consortium moveID that will create the decentralized digital infrastructure for mobility in Europe. And much more!

And, in 2020, we decided to leverage our tech stack and created the Datarella Web3 Company Builder Model.

RAAY Real Estate

In 2020, we have launched RAAY Real Estate (RAAY RE) as our first standalone project, together with two partners from the real estate industry. Our RAAY RE joint venture with Hammer AG and Wertgrund Immobilien AG was the first to tokenize a commercial property, fully licensed by German regulator BaFin – Connex Coin was a breakthrough! RAAY RE will become the legal framework of our future IMMOBIX project and token.

MOBIX Marketplace

In 2021, we launched our micromobility marketplace MOBIX. By using the MOBIX app, more than 350,000 daily active users in over 120 countries are earning MOBIX Miles while riding eco-friendly vehicles, such as scooters, bikes, eBikes, eMopeds, or cargo bikes. By incentivizing users to swap their combustion engines with zero-emission transportation, MOBIX helps to decrease CO2 emissions and to make cities more liveable. In the meantime, MOBIX has evolved into the MOBIX Marketplace GmbH, a Munich-based company owned by Datarella, and Fetch.ai.

MOBIX family

The latest brainchild of Datarella’s Web3 Company Builder Model is MOBIX family – a decentralized gig economy network. MOBIX family is the first project in the Company Builder Model that will be driven with the support of an external team. Whereas RAAY RE and MOBIX have been built by internal Datarella resources, a young team of aspiring entrepreneurs from the Technical University of Munich (TUM) has taken care of the Family’s first steps. The team has presented the first MOBiX family MVP during START Ideasprint 2022, a 4‑day hackathon based out of Munich.

NOMIX

Later in 2022, the next project – NOMIX – will launch its BIOCLOCK app. Leveraging the same tech stack as other Datarella Web3 companies, NOMIX will help users around the world maximize their healthspans, i.e. living longer while staying healthy!

We at Datarella are very happy to see more and more teams using our Web3 tools and applications, and creating new ventures! If you are interested in joining an existing Web3 team or you want to pitch your own idea, please contact us!

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100,000 MOBIX App Downloads In First 4 Weeks

michaelreuter — Fri, 21 Jan 2022 15:56:22 +0000

Wow! 100,000 MOBIX app downloads with the first 4 weeks! That’s amazing! Getting rewards for using micromobility seems to go down well with our users!

When I wrote the MOBIX Litepaper, roughly one year ago, incentivizing micromobility was just an idea. To be precise, it was well imaginable to put this idea into practice, since we had developed several solutions that could be combined as to be used as the underlying foundation. Still, it seemed to be a long way to go: to persuade stakeholders, to dedicate respective development resources, and to work on a streamlined integration into our partner Fetch.ai’s blockchain.

It is absolutely remarkable to have reached 100,000 MOBIX app downloads in less than 4 weeks! In particular, to have reached this number with the very first range of functionality with the MOBIX app, which is earning MOBIX Miles by using micromobility, receiving MOBIX Miles as rewards for a proper app onboarding, as well as referring friends, and staking MOBIX tokens to earn passive income. In the next iterations of the MOBIX app, we’ll integrate more features and functionality which should boost downloads and usage even more!

This all has only been possible thanks to our fantastic team, located in Munich, Berlin, Gdansk, Skopje, Cambridge, and London! Thank you so much for this fast and sustainable micromobility ride!

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Love Our New MOBIX Video: Get Instant Rewards for Saving CO2!

michaelreuter — Tue, 05 Oct 2021 16:52:53 +0000

MOBIX rewards you for moving around whilst avoiding CO2 emissions. For every distance you cover by e‑scooter, bike, e‑bike, e‑moped, amongst other zero-emission vehicles, or even by foot, you are rewarded with MOBIX Reward tokens!

MOBIX not only rewards you with real value — it brings together your way of eco-friendly movement with context-relevant specials around — and just for — you! And it does this in a 100% privacy-preserving way, as described in our Deep Parking blogpost. Are you ready to save the planet?

Let’s MOBIX!

PS: Don’t forget to stake your Fetch.ai FET mainnet tokens in order to receive bonus MOBIX tokens through our MOBIX stakedrop starting on October, 20!

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Data Is The New Oil — Monetizing Data On The MOBIX Marketplace

michaelreuter — Tue, 29 Jun 2021 10:52:43 +0000

Where does the money come from? You don‘t have to have a master in business administration or economics to know that every product, service, or project needs someone who pays for it. Although one could get the the impression that in cryptoland, money could be easily printed based on hot air, typically, it has to be earned somehow. That‘s why we have a proper business model as a foundational layer of MOBIX – the MOBIX Marketplace.

In essence, the MOBIX business model is a very traditional one, especially in the digital domain: advertising. However, what sounds quite familiar and perhaps even a bit odd, comes in a quite new outfit: advertising in a privacy-preserving, GDPR-compliant, contextually-targeted way.

Privacy-preserving, GDPR- compliant Advertising

How can advertising be privacy-preserving? On the MOBIX marketplace, Micromobility Service Providers MSPs, and other Value Added Services (VAS) can promote their products and services to micromobility users. By using the MOBIX Marketing dashboard, they provide their services only to those MOBIX users whose preferences contain the respective services and who have agreed to receive the respective promotions. Since there will be millions and millions of these transactions, users don‘t act themselves, manually, but pass these tasks over to their personal software agents that manage all the privacy and preference stuff on behalf of their masters. Fetch.ai-powered autonomous agents take care of protecting MOBIX users‘ privacy.

Contextual, Targeted Advertising

For consumers, as well as for advertisers, it makes sense to share promotions that match the users‘ preferences. The better the match, the higher the chance for a sale. We all are consumers, and we all need to buy products and services every other day. Today, we are spammed with more or less targeted ads, which bothers us, consumers, just as much as it bothers the advertisers who are throwing 80% of their marketing budgets away. Much more efficient for advertisers, and much less annoying for consumers would be a targeted, contextualized approach: consumers with a certain preference receive promotions for services matching their preferences in the right context. Again, not the MOBIX user herself has to bother how to care for the best possible promotions – it‘s her personal agent who does it.

Data Is The New Oil – Or: Monetising Data With MOBIX

Soon, there will be 3 billion people around the globe using micromobility in one way or another. With every single movement and transport, a bulk of data will be produced. Whereas nobody expects individuals to sell their transport data to someone at a large scale, the MOBIX Marketplace provides a way to actually monetize that data. To promote their products and services, MSPs and VASs use MOBX tokens that will be distributed among MOBIX, and the users for agreeing on making use of their data (MOBIX uses a so-called Compute-to-Data approach which allows for doing computation on data without sharing them). MOBIX users are rewarded for allowing marketeers to compute on their data (again: not for sharing data – no user data ever will be shared).

This quite complex system is based on an integration of our partners’ Fetch.ai Autonomous Economic Agents and OCEAN Protocol Data Marketplace in the MOBIX Marketplace. The underlying Self-Sovereign Identity SSI base allows users to stay in full control of their privacy. Besides the monetization of data for marketing purposes, MOBX will provide data to improve eco-friendly urbanisation projects around the world. Cities will become real Smart Cities when city councils and governments can make use of the traffic and transport behaviour of urban residents.

This business model is the economic foundation of the MOBIX Marketplace. We can’t wait to launch our first product, the MOBIX Wallet, which will be the nucleus for managing the MOBX token, making use of micromobility, and, finally, monetize data in a privacy-preserving, GDPR-compliant way. Looking forward to the very first step, the stakedrop of MOBX tokens, starting July, 30th!

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MOBIX Marketplace: Contextualized, Privacy-Preserving Marketing

michaelreuter — Tue, 22 Jun 2021 13:38:35 +0000

Micromobility is a highly dynamic affair: in urban areas, hundreds of thousands of residents ride their scooters, eBikes, cargo bike, or tiny EVs every day. They do it for leisure, as well as for business purposes. They transport themselves, other people, groceries and other goods. City council information mamagement departments can use the massive amount of transportation data to enhance traffic flows, optimizing their urbanisation efforts towards more eco-friendly, livable cities.

A Data Play

Data generated by all this hustling and bustling within 15-minute cities can and will also be used for marketing purposes. Micromobility users belong to an extremely valuable target group: in general, they are innovative, forward-thinking, flexible, and dynamic people. Micromobility can be regarded as the real-life version of being online, or, ´always-on‘: riding a scooter means that you can meet with friends in a completely different neighborhood, within minutes. Using a cargo bike means that you can transport heavy stuff within your 15-minute city without using a car, searching for a parking space, or being stuck in a traffic jam.

GDPR Compliance Within the EU

Whenever tons of valuable data are available, data abuse is near: data generated by a micromobility user belongs to this user, only. It must not be used by any third party, e.g. a business, at least not without the user’s consent. This is laid down in the General Data Protection Regulation GDPR . The GDPR applies to the processing of personal data in the context of the activities of an establishment of a controller or a processor in the European Union, regardless of whether the processing takes place in the Union or not.

Marketing, in other words, has to be GDPR-compliant. And this is exactly what the MOBIX Micromobility Marketing Platform offers to micromobility service providers MSP (operators of scooters, bikes, cargo bikes, tiny EVs), micromobility infrastructure providers MIP (building operators, parking garages). On MOBIX, MSPs and MIPs can target their prospective customers in a micromobile-contextual way while preserving their full privacy. MSPs and MIPs can address users of scooters, bikes, tiny EVs, etc. based on their respective preferences, without knowing their targeted data.

Privacy-Preserving MOBIX Marketing On A Decentralized Marketplace

The full privacy-preserving MOBIX Marketing Platform is based on Self-Sovereign Identity SSI technology that has been developed by MOBIX partner Datarella. Their Identity product suite ‘SmartID’ features identity solutions with a specific focus on the privacy and security requirements within the mobility industry, s.a. an SSI Wallet, or SDKR, also used in a broader context in the actual Mobility 4 Future GAIA‑X project.

Micromobility data will be provided on a decentralized data marketplace, based on OCEAN Protocol. At Datarella, we have partnered with OCEAN for quite some time amd work jointly with them in GAIA‑X. OCEAN is a great partner for MOBIX since its marketplace provides the neccessary features needed!

From the user perspective, MOBIX provides a trustworthy, privacy-preserving way of always knowing the best micromobility offerings, having access to a personalised feed with actual events, and don’t‑miss promotions, available in the MOBIX Wallet .The MOBIX Wallet is the crux of the matter, it also allows for receiving and sending MOBX tokens. While the user receives MOBX Reward tokens for all micromobility services she uses, her personal assistants, the so-called Autonomous Agents, work on her behalf and provide her with the best possible information. These agents are the ones that pull the promotional information from the MSPs and MIPs, compare it with her bosse‘s (i.e. the user‘s) preferences, and – in case of a match – will provide her with the respective contextualized information.

In combination, MOBIX Micromobility Marketing and the MOBIX Wallet, offer an industry-first solution to a hitherto unsolved challenge: a contextualized, privacy-preserving marketing.

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MOBIX – The Marketplace For Incentivized Micromobility

michaelreuter — Wed, 16 Jun 2021 07:17:15 +0000

In Europe and many other parts of the world, the COVID-19 pandemic has been easing its grip on society, lately. Encouraging data in countries with high vaccination rates makes us think forward and plan for a post-pandemic future with more mobility, social gatherings, and a reclaimed higher quality of living. That’s why we have launched our new MOBIX Micromobility Marketplace website.

MOBIX supports a specific category of mobility and a general lifestyle aimed at urban residents of densely populated areas. In 2050, about 70% of the world population is projected to live in urban areas. By 2030, there will be about 43 megacities, with more than 10 million inhabitants each, with one in eight people live in 33 megacities worldwide. This development demonstrates that sustainable urbanization is key to successful development in general.

The 15-Minute City

Micromobility is the lifestyle of choice for city dwellers: small, lightweight vehicles are used to transport people and goods. Scooters, eBikes, cargo bikes, etc., enable urban residents to move around their circles of convenience, the so-called 15-minute cities; i.e. the vicinity they can reach within 15 minutes of mobility. micromobiles are eco-friendly, silent, easy to place and park, and maintain. The market for micromobiles has been growing enormously – except for a dip due to COVID-19.

MOBIX Brings Micromobility Services In Synch with Its Infrastructure

However, micromobiles have to fit into their infrastructure; i.e. scooters and bikes should not stand in the way of pedestrians and shouldn’t be fished out of river beds. In other words, the micromobility services supply has to be synched not only with the demand of micromobility users but also with the micromobility infrastructure: parking lots, charging stations, etc.

MOBX Reward Token

This is what the MOBIX Micromobility Marketplace solves: the MOBIX technology connects micromobility service and infrastructure providers and allows for sustainable use and growth of micromobility in general. MOBIX’ nucleus is the MOBX Reward Token: a digital token sent and received with the MOBIX Wallet. MOBIX Wallet users search and discover, reserve, book and pay for their micromobility services and infrastructure offerings. The highlight is that every time a micromobile is consumed, the user is rewarded with MOBX Reward tokens. This incentivization encourages city dwellers to abandon their cars in favour of a scooter, eBike, etc. Since each micromobile use also rewards the MOBIC community at large, MOBIX facilitates the sustainable growth of the micromobility ecosystem.

We will explain more details about MOBIX partners Datarella, Fetch.ai, RAAY RE, Wertgrund AG, Hammer AG, and Atomix in our next post. Then, we will explain the MOBIX roadmap: when will the MOBX token be available, when will the MOBIX Wallet launch, and more. In a specific post, we will explain how MOBIX preserves full user privacy using its Self-Sovereign Identity-based data architecture. We are ultra-excited about MOBIX and its impact on micromobility – if you’re also fans of an eco-friendly lifestyle, join and chat with the MOBIX community on Telegram and follow us on Twitter! Stay tuned!

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